Every business, project, event, or brand has a story. A story that starts with an idea, an inspiration, and grows into a dream, a hope, a goal. When people know, understand, and like how you tell your story, they are more likely to believe in what you are selling. Whether it is a product, service, or belief. When people see what they like, they will like what they see and it is up to you to make sure your story is likable.